Children of the Fries Apparel

As the graphic designer behind "Children of the Fries," I aimed to capture the satirical and thought-provoking nature of the brand. The project was centered around highlighting the unhealthy and often toxic relationship that the United States has with food and nutrition. Through bold, ironic visuals and clever branding, I developed logos, original artwork for t-shirts, and a range of stationary designs for internal use by staff.

From concept to execution, with feedback and direction from the owner and founder, my work for "Children of the Fries" was about using humor to create a deeper conversation on the fast food culture that dominates much of American society. The visual identity I crafted—whether through bold typography, playful illustrations, or impactful logos—reflected this ethos. The t-shirt designs, in particular, became a canvas for visually representing the irony of unhealthy habits, while the stationary fostered a cohesive and engaging brand experience internally.

This project has been an exciting exploration of how design can critique cultural norms while remaining engaging and memorable.